What was my most popular post?

I have written this weekly blog for over 5 years. There are now well over 200 weekly posts written over this time. I’ve had a few posts that have been picked up nationally.

I enjoy writing posts about stock market and financial planning topics.  I’ve learned that my posts about financial planning are read more often. In fact, all of my posts over the last year that are not stock market related are in the top 10. The current event posts have a 1 week shelf life because markets these days climb a way of worry and the 24/7 news cycle always finds something new to focus on. The financial planning related posts stay more current and a few of those posts that have been viewed more often than the home page of my website!

The #1 most viewed post was titled – 2018 taxes – Are you going to pay more or less in taxes? This post being #1 makes sense because nobody wants to pay more in taxes. The #2 post that I wrote years ago, still continues to be viewed even more than most of my new posts. The title of this post is, How has the banking system changed over the last decade? This post made a good case why banks were undervalued because they had rebuilt their balance sheets, had tightened lending standards, had diversified their revenue streams, and were buying back stock.

I realize that if I wrote more about financial planning than current events, my website traffic would increase significantly. If I was mentoring a financial advisor starting out in the business, I would advise them to never write about current events and especially politics.  I try to stay away from writing about politics, but it remains the major risk to markets.

I’m always curious to know whether my weekly readers of this post want me to write more or less about stock market events.  I’ve asked many of you for feedback. I’ve learned that you want updates on my current investment views and would like to be kept informed on current events that might influence your investments while keeping you updated on my portfolio positioning. I recognize anything I write about politics will strike a nerve. As I’ve gotten to know you well, I’d estimate half of you will vote for President Trump, and for the other half, the election can’t come sooner. Going forward, I plan on continuing to mix it up between financial planning and wealth management topics.

I’ll be on vacation next week for the kids February break, but I will still be checking emails and monitoring markets. There is just too much volatility and unfolding events happening in China to completely step away.  Plus, a good vacation for me is reading up on companies and spending time with the family. 🙂

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